Last updated: June 2025
This policy explains how New Betting Sites UK collects, uses, and protects your personal data. We follow the UK GDPR framework, overseen by the Information Commissioner’s Office (ICO). Please read this carefully before using our site.
Who We Are
New Betting Sites UK is an independent betting review website based in the United Kingdom. We publish editorial content, comparisons, and reviews of licensed betting operators. We are not a bookmaker and we do not accept bets.
What Data We Collect
We collect a small amount of data when you use this site. The type of data depends on how you interact with us.
Cookies and Analytics
Cookies help us understand how visitors use our site. We use Google Analytics to collect anonymised data, such as pages visited, time on site, and device type. No personally identifiable information is stored through analytics cookies.
Contact Form Submissions
If you use our contact form, we collect your name and email address. We use this information only to respond to your query. We do not add you to any mailing list without your explicit consent.
Affiliate Link Activity
Our site contains affiliate links to licensed UK betting operators. When you click an affiliate link, the bookmaker may place a tracking cookie on your browser. This allows the operator to attribute your visit to our site. We receive a commission if you register and deposit, but we do not receive your personal details from the bookmaker.
How We Use Your Data
We use your data only for the purposes listed below. We do not sell your data to any third party.
- To analyse site traffic and improve our content using Google Analytics
- To respond to enquiries submitted via our contact form
- To manage affiliate tracking through our partner networks
- To comply with our legal obligations under UK GDPR
Third-Party Sharing
We share limited data with trusted third parties to operate this site. These parties are listed below.
| Third Party | Purpose | Data Shared |
|---|---|---|
| Google Analytics | Site traffic analysis | Anonymised browsing data |
| Affiliate Networks | Commission tracking | Click and referral data via cookies |
| Hosting Provider | Website infrastructure | Server logs (IP addresses) |
We do not share your name, email address, or contact form data with any third party. All third parties we work with are required to handle data in line with UK GDPR.
Affiliate Links and Your Data
Some links on this site are affiliate links. This means we may earn a commission if you click through and sign up with a bookmaker. Clicking an affiliate link does not cost you anything extra. The bookmaker you visit will have its own privacy policy, which governs how they handle your data.
Cookie Consent
When you first visit our site, you will see a cookie consent banner. You can choose to accept all cookies, reject non-essential cookies, or manage your preferences. You can update your cookie settings at any time using the link in our site footer.
Essential cookies are required for the site to function correctly. You cannot opt out of these. Analytics and affiliate cookies are non-essential and require your consent.
Your Rights Under UK GDPR
You have clear rights over your personal data under UK GDPR. These rights are listed below.
- Right of access: You can request a copy of the data we hold about you.
- Right to erasure: You can ask us to delete your personal data.
- Right to rectification: You can ask us to correct inaccurate data.
- Right to restrict processing: You can ask us to limit how we use your data.
- Right to object: You can object to us processing your data for certain purposes.
- Right to data portability: You can request your data in a portable format.
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.
How Long We Keep Your Data
We keep contact form data for up to 12 months after your query is resolved. Analytics data is retained for 26 months, in line with Google Analytics default settings. We review and delete data that is no longer necessary on a regular basis.
Data Security
We take reasonable steps to protect your data from unauthorised access. Our site uses HTTPS encryption for all data in transit. We limit access to personal data to authorised personnel only.
Children’s Privacy
This site is intended for adults aged 18 and over. We do not knowingly collect data from anyone under 18. If you believe a child has submitted data to us, contact us immediately at [email protected].
Changes to This Policy
We may update this privacy policy from time to time. The date at the top of this page will reflect the most recent revision. Continued use of the site after any update means you accept the revised policy.
Contact and Complaints
For any data-related queries, email us at [email protected]. If you are unhappy with how we handle your data, you have the right to complain to the ICO. You can contact the ICO at ico.org.uk or by calling 0303 123 1113.